Technique Bidirectional Visitor Counter

Authors

  • Ola Marwan Assim Department of Computer Engineering, University of Mosul
  • Nils Pfeifer ETI Department, University of Siegen, Siegen, German

DOI:

https://doi.org/10.54153/sjpas.2023.v5i3.585

Keywords:

Bidirectional counter, customer experiences, decision-making, sales opportunities, marketing strategies

Abstract

Bidirectional counters, electronic devices, or systems that track and count people or objects entering and exiting a specific space offer valuable insights into various applications. In marketing and sales, bidirectional counters are crucial in understanding customer behaviour, optimizing strategies, and enhancing overall performance. This paper investigates the design of a simple bidirectional counter application and evaluates its impact on marketing and sales. By tracking visitors, conversion rates, and visitor patterns, bidirectional counters enable data-driven decision-making and improved customer experiences. The paper highlights the potential of bidirectional counters as powerful tools for marketers and sales professionals, maximizing sales opportunities and driving effective marketing strategies to satisfy customers and increase profits.

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Published

2023-09-30

How to Cite

Assim, O. M., & Pfeifer , N. (2023). Technique Bidirectional Visitor Counter. Samarra Journal of Pure and Applied Science, 5(3), 202–215. https://doi.org/10.54153/sjpas.2023.v5i3.585

Issue

Vol. 5 No. 3 (2023): Samarra Journal of Pure and Applied Science

Section

Computer Science

License

Copyright (c) 2023 Ola Marwan Assim, Nils Pfeifer

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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